Master the art of CRM strategy and elevate customer engagement with data-driven insights.
Customer Relationship Management: A Case Study Approach
subscription every year
subscription every year
Description
This course offers a comprehensive exploration of Strategic Customer Relationship Management (SCRM), blending case studies, analytical tools, and strategic frameworks to help learners optimize customer relationships. With a focus on practical implementation, participants will gain the skills to conduct CRM audits, perform PESTLE and SWOT analyses, and align CRM strategies with organizational goals.
Designed for professionals and aspiring CRM specialists, this course covers everything from foundational CRM concepts to advanced strategies, equipping learners to enhance customer satisfaction and loyalty.
What you'll learn
- Fundamental concepts and applications of CRM.
- Strategic frameworks for SCRM, including audits and analyses.
- Advanced tools like CSPM, CEVD, and CEM for enhanced customer experiences.
- Real-world applications of CRM in business contexts.
- Aligning CRM strategies with organizational goals.
Who this course is for:
- Customer service professionals and CRM managers.
- Business analysts and consultants.
- Students and professionals seeking expertise in customer relationship strategies.
Requirements
- Basic understanding of customer service and business processes.
- No prior experience in CRM is required.