Description
The course "Comprehensive Market Research" provides students with a thorough understanding of the principles, methods, and applications of market research in contemporary business environments. Through a blend of theoretical knowledge and practical case studies, students will explore the multifaceted aspects of market research, equipping them with the skills necessary to conduct effective research and derive actionable insights to support strategic decision-making. Whether aspiring marketers, business analysts, or entrepreneurs, this course offers valuable insights into the dynamic field of market research, enabling students to make informed decisions and drive business growth.
This course includes:
- 9 hours of on-demand video
- Unlimited Access, Anytime, on mobile and TV
- Certificate of completion
Example Curriculum
- Course Introduction (4:48)
- Biosphere (4:14)
- Marketing Definition (7:27)
- Marketing Concept (8:36)
- History of Marketing Practice and Thought (6:32)
- History of Marketing Practice (9:15)
- History of Marketing Practice Continue (8:28)
- The history of Marketing Thought (11:16)
- The history of Marketing Thought Continue (8:10)
- Definition (11:49)
- Role and Importance (10:20)
- History (5:55)
- History Continue (9:04)
- Attributes (10:12)
- Service (6:35)
- Application (9:44)
- Types Part 1 (13:38)
- Types Part 2 (11:39)
- Types Part 3 (7:06)
- Types Part 4 (8:42)
- Types Part 5 (12:10)
- Types Part 6 (9:51)
- Types Part 7 (7:21)
- Data Sources and Approach (5:21)
- Methodologies (5:11)
- Intro tp Process (1:14)
- Information Need Enunciation (3:16)
- Research Objective Definition (3:37)
- Research Design (8:04)
- Research Design Methodology (9:31)
- Sampling and Fieldwork Plans (4:28)
- Analysis Planning and Output Matrices (4:37)
- Report Structure and Contents (1:59)
- Addendum (5:31)
- Case Study Introduction (4:21)
- Market Research Definition (8:39)
- Company Overview (3:45)
- Company Vision and Mission Statement (8:52)
- Company IRIC Mileposts (7:41)
- Company Business Verticals (14:24)
- Objective (8:56)
- Key Observations (5:36)
- Market Research Strategy (6:49)
- PMRE Geo Assessment Profile (9:13)
- Market Research Audit (8:54)
- PMRE Pestle Analysis (7:34)
- PMRE Market Analysis (9:29)
- SWOT Analysis (6:30)
- Market Research Architecture (4:33)
- Market Research Process (8:57)
- Report Structure and Contents (3:23)
- Evaluation and Course Correction (3:28)
- Objective Realization and Impact Analysis (4:03)
- Intro to Case Study 2 (5:04)
- Definition (11:35)
- Company Overview (6:42)
- Company Vision and Mission Statement (6:40)
- IRIC Mileposts (8:42)
- Company Product Protfolio (5:30)
- Company Financial Performance (1:44)
- Objective (6:26)
- Key Observations (7:22)
- Market Research Strategy (4:10)
- Pre Market Research Ethos (2:32)
- Geo Assessment Profile (12:35)
- Market Research Audit (8:17)
- PESTLE Analysis (9:00)
- Market Analysis (9:36)
- Market Segmentation (9:02)
- Market Segmentation Continue (8:46)
- SWOT Analysis (7:08)
- Market REsearch Architecture (4:05)
- Market Research Process (6:26)
- Market Research Process Continue (8:47)
- Report Structure and Course Contents (5:52)
- Evaluation and Course Correction (3:16)
- Objective Realization and Impact Analysis (5:19)
Who this course is for:
- Marketing Professionals: Individuals working in marketing roles who want to enhance their understanding of market research methodologies, techniques, and best practices.
- Business Owners and Entrepreneurs: Small business owners and entrepreneurs seeking to gather insights into market trends, consumer behavior, and competitor analysis to make informed business decisions.
- Market Research Analysts: Professionals involved in market research, data analysis, and market intelligence functions who wish to deepen their knowledge and skills in conducting effective research.
- Students and Graduates: Undergraduate and graduate students studying marketing, business administration, or related fields who want to build a strong foundation in market research principles.
- Marketing Consultants: Consultants providing advisory services to businesses on marketing strategies, branding, and market positioning, looking to expand their expertise in market research.
- Sales and Product Managers: Sales professionals and product managers interested in understanding customer needs, preferences, and market dynamics to improve product development and sales strategies.
- Marketing Enthusiasts: Individuals passionate about marketing who want to explore the intricacies of market research and gain practical insights into applying research findings to marketing strategies.
Requirements
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions. Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest. A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
