Market Research
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Course Introduction (4:48)
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Biosphere (4:14)
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Marketing Definition (7:27)
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Marketing Concept (8:36)
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History of Marketing Practice and Thought (6:32)
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History of Marketing Practice (9:15)
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History of Marketing Practice Continue (8:28)
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The history of Marketing Thought (11:16)
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The history of Marketing Thought Continue (8:10)
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Definition (11:49)
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Role and Importance (10:20)
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History (5:55)
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History Continue (9:04)
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Attributes (10:12)
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Service (6:35)
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Application (9:44)
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Types Part 1 (13:38)
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Types Part 2 (11:39)
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Types Part 3 (7:06)
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Types Part 4 (8:42)
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Types Part 5 (12:10)
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Types Part 6 (9:51)
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Types Part 7 (7:21)
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Data Sources and Approach (5:21)
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Methodologies (5:11)
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Intro tp Process (1:14)
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Information Need Enunciation (3:16)
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Research Objective Definition (3:37)
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Research Design (8:04)
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Research Design Methodology (9:31)
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Sampling and Fieldwork Plans (4:28)
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Analysis Planning and Output Matrices (4:37)
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Report Structure and Contents (1:59)
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Addendum (5:31)
Market Research Case Study #1
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Case Study Introduction (4:21)
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Market Research Definition (8:39)
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Company Overview (3:45)
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Company Vision and Mission Statement (8:52)
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Company IRIC Mileposts (7:41)
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Company Business Verticals (14:24)
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Objective (8:56)
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Key Observations (5:36)
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Market Research Strategy (6:49)
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PMRE Geo Assessment Profile (9:13)
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Market Research Audit (8:54)
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PMRE Pestle Analysis (7:34)
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PMRE Market Analysis (9:29)
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SWOT Analysis (6:30)
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Market Research Architecture (4:33)
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Market Research Process (8:57)
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Report Structure and Contents (3:23)
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Evaluation and Course Correction (3:28)
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Objective Realization and Impact Analysis (4:03)
Market Research Case Study #2
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Intro to Case Study 2 (5:04)
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Definition (11:35)
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Company Overview (6:42)
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Company Vision and Mission Statement (6:40)
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IRIC Mileposts (8:42)
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Company Product Protfolio (5:30)
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Company Financial Performance (1:44)
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Objective (6:26)
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Key Observations (7:22)
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Market Research Strategy (4:10)
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Pre Market Research Ethos (2:32)
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Geo Assessment Profile (12:35)
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Market Research Audit (8:17)
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PESTLE Analysis (9:00)
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Market Analysis (9:36)
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Market Segmentation (9:02)
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Market Segmentation Continue (8:46)
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SWOT Analysis (7:08)
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Market REsearch Architecture (4:05)
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Market Research Process (6:26)
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Market Research Process Continue (8:47)
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Report Structure and Course Contents (5:52)
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Evaluation and Course Correction (3:16)
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Objective Realization and Impact Analysis (5:19)
